Ad Fraud Prevention and Ad Quality Assurance Measures

Ad Fraud Prevention and Ad Quality Assurance Measures

Understanding Ad Fraud: Types and Impact Ad fraud is a significant issue in the digital advertising industry, costing businesses billions of dollars each year. It refers to any fraudulent activity that manipulates ad metrics, misleads advertisers, or generates illegitimate traffic. Ad fraud can have serious consequences for advertisers, publishers, and even consumers. It is essential …

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